How rankings work
Most directories hide their ranking algorithm. We publish ours below — every term, every point value, every cap.
The ranking formula
Plain English. No footnotes, no asterisks.
One-off points for setting up your listing — claimed, has hours, has contact details, has a logo.
Earned every time you review, recommend, update your profile, or otherwise engage. Per-period caps stop spam.
Endorsement points your business has received, that you’ve chosen to spend on this specific listing.
Profile-completeness milestones. Hit 25%, 50%, 75% or 100% and earn the bonus for that tier.
Your subscription multiplier. 1× free, 1.5× Business, 2.5× Premium, 4× Enterprise.
A temporary, paid-for spike. Stays flat — never multiplied — to keep the playing field level.
The exact values the engine uses, right now.
Live from database
Activity
Reviews, recommendations, supplier links
Up to 508 pts available
Review given
Awarded for reviewing another business.
+100
Unlimited
Referral
Awarded when a successful referral is logged.
+50
Unlimited
Business claimed
Awarded when an owner successfully claims the listing.
+50
cap 1 / once
First review of the month
Additional one-off bonus on top of the normal review points.
+50
cap 1 / monthly
Review received
Awarded to the listing when another business reviews it.
+30
Unlimited
Email verified
Awarded once the business email address is verified.
+25
cap 1 / once
Phone verified
Awarded once the business phone number is verified.
+25
cap 1 / once
Review photo bonus
Bonus when a review is submitted with one or more photos.
+25
Unlimited
Quality review bonus
Stacks on review_given when the review text is 100+ words.
+25
Unlimited
Supplier link
Awarded for linking to a supplier on your profile. Multiplied by plan supplier-bonus multiplier.
+20
cap 10 / monthly
Customer relationship added
Awarded when a customer relationship is declared.
+20
cap 10 / monthly
Monthly profile update
Awarded when the listing is meaningfully updated each month.
+20
cap 1 / monthly
Respond to inquiry
Awarded when the owner replies to a customer inquiry.
+15
Unlimited
Respond to review
Awarded when the owner replies to a review on their listing.
+15
Unlimited
Weekly login
Small reward for logging in each week.
+10
cap 1 / weekly
Product or service added
Awarded for each product or service added to the listing.
+10
cap 20 / once
Social link added
Awarded when a new social media link is added.
+5
cap 5 / once
Share listing
Awarded when the listing is shared externally.
+5
cap 3 / daily
Blog post like received
Awarded when a visitor likes a blog post that features this listing.
+5
Unlimited
Listing view
Awarded when a visitor views your listing (deduplicated per visitor).
+2
Daily
Search appearance
Awarded when your listing appears in a search (deduplicated per visitor).
+1
Daily
Profile completion
Base points (one-off)
Up to 250 pts (one-off)
Listing created
Awarded once when a listing is first created.
+100
cap 1 / once
Profile photo added
Awarded once when the listing has at least one image.
+25
cap 1 / once
Business hours added
Awarded once when business hours are set.
+25
cap 1 / once
Contact info complete
Awarded once when phone, email and website are all filled in.
+20
cap 1 / once
Logo added
Awarded once when the listing uploads its logo.
+25
cap 1 / once
Cover photo added
Awarded once when the listing uploads a cover image.
+25
cap 1 / once
Quality description added
Awarded once when the listing description reaches 100+ words.
+30
cap 1 / once
+100
100% complete bonus
Hit every profile-completeness threshold and earn the full one-off bonus on top of your base points.
Threshold bonuses
25% profile complete
+10
50% profile complete
+25
75% profile complete
+50
100% profile complete
+100
Pricing
Free listings can rank highly. Premium plans multiply every point you earn. One annual price, published in full — no monthly trap, no sales calls.
Free forever — the full game, not a trial.
works out at 2.92/month
Supplier-link bonus: 1.25×
works out at 10.00/month
Supplier-link bonus: 1.5×
works out at 25.00/month
Supplier-link bonus: 2×
The same transparency we apply to rankings, applied to what you pay.
Published in full
These are our prices, right here.
No quotes, no sales calls, no "contact us for pricing".
No renewal hikes
The price you join at is the price you renew at.
We remind you before every renewal — at the same price.
Change or cancel anytime
Switch tiers or cancel whenever you like.
Cancel and you keep what you have paid for until the year runs out.
Money-back guarantee
30-day money-back guarantee.
Change your mind within 30 days of a new plan and we refund it in full.
Rules that keep rankings honest, and shortcuts that keep things fair.
Inflow caps
5 outbound recommendations per day, max.
Stops coordinated networks from inflating each other in an afternoon.
New org cooldown
30-day wait before recommendations count.
A fresh sock-puppet org can't issue points-bearing recommendations.
Decay (free tier only)
After 30 days inactive, points decay 3.3% / day.
Any qualifying activity resets the timer. Paid plans are never subject to decay.
Ranking smoothing
Big allocation changes ramp in over 24 hours.
Same-day rank spikes from coordinated campaigns can't dominate the leaderboard.
Free listing, five minutes, every rule on this page.
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